Writing
AI SEO, written plainly.
Plain writing on AI SEO, ChatGPT SEO and AI visibility: how the AI assistants choose what to say, what Google actually requires, and what a site can do about either. Every figure is sourced.
- AI visibility8 min read
Best AI SEO platforms in 2026, ranked by what they cost to track all five assistants
Every published price for seven AI SEO platforms, read off their own pricing pages on 12 September 2026. The ranking is by one objective test: the cheapest plan that tracks ChatGPT, Claude, Perplexity, Gemini and Grok.
September 12, 2026 - AI visibility10 min read
What is AI SEO? A plain guide to generative engine optimization (GEO)
AI SEO, which researchers call generative engine optimization or GEO, is the work of getting a business named and cited inside AI-written answers. Here is what the research measured, what Google says it does and does not require, and where it really differs from normal SEO.
September 11, 2026 - AI visibility7 min read
How to check what ChatGPT, Claude and Gemini say about your business
A method you can run by hand this afternoon, the three reasons a single check misleads, and what to record so the numbers mean something next month.
September 11, 2026 - Technical8 min read
AI crawlers and robots.txt: which tokens to allow if you want to be cited
GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User and Google-Extended, each quoted from its owner’s documentation, with a robots.txt you can copy.
September 11, 2026 - Technical7 min read
llms.txt: what the spec actually says, and whether your site needs one
The file format from the proposal itself, Google’s statement that no AI text file is required for AI Overviews, and the narrow case where writing one is still worth twenty minutes.
September 11, 2026 - Technical9 min read
The Search generative AI control: the new setting that decides if Google can cite you
Google finished rolling this out to every site on 31 August 2026. It is the first real eligibility gate for AI Overviews and AI Mode, it lives in Search Console settings, and most site owners have not looked at it.
September 11, 2026 - Technical8 min read
Do AI crawlers execute JavaScript? What GPTBot and ClaudeBot actually see
If your content arrives via JavaScript, the assistant quoting your competitor may simply never have seen yours. Here is how to test what each crawler receives, in ten minutes, without a tool.
September 11, 2026 - AI visibility7 min read
Does schema markup help you get cited in AI search? What Google actually says
The confident answer everywhere is yes. Google’s own documentation says there is no special markup you need. Both can be true, and the difference is where the money is.
September 11, 2026 - Search Console8 min read
Find keyword cannibalization in Search Console, without buying a tool
Two of your pages are competing for the same query and Google is picking a different winner each week. The data to prove it is already in Search Console. Here is the exact procedure.
September 11, 2026 - Search Console8 min read
Content decay: finding the pages quietly dying in Search Console
Total traffic looks flat, so nothing looks wrong. Underneath, a third of your articles are sliding and a few new ones are covering for them. Here is how to see it, and how to tell decay from AI Overview absorption.
September 11, 2026
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